About RouteCraft
Turn trips into pipelines — maximise business impact per unit of time, cost, and CO₂.
RouteCraft is an operator-grade Trip Engine built by Innovaciones MADFAM, a MADFAM company. We help go-to-market teams score city-date opportunities across Business, Culture, and Aesthetic dimensions, then chain the winners into efficient multi-city routes.
Why we built it
Business travel still gets planned with spreadsheets and guesses. Teams over-index on obvious conferences and miss the adjacent opportunities — the industry dinners, cultural moments, and regional hubs that actually move deals forward. RouteCraft scores them all in one place, with explainable math.
How we’re different
- Every score is explainable and auditable — no black boxes.
- Routes optimise for cost, time, and carbon, not just one.
- We plug into the tools you already use instead of replacing them.